fix your ads

we fix your ad numbers in 90 days. then you fire us.

we fix your tracking, find your true cac, then scale campaigns according to profit only. after 90 days, we train your team how to run it and you fire us.

book a 30-min reviewcall 214-810-4182

track ads straight to revenue.

GoogleMetaMicrosoftTikTokRedditour bread and butter

we follow every click to every dollar.

ppc data architecture

from ad click to closed deal

01

the ad runs

every ad gets an id tag, so every dollar can be traced.

captured

campaign_idad_idcostutm tags
the fixreports join on ids, not campaign names. renaming a campaign never breaks your numbers.

02

someone clicks

the click arrives with a unique id from the ad platform. that id is the thread we follow all the way to revenue.

captured

ad_click_idgclidfbclidmsclkidttclidli_fat_idclick time
the fixiphones often strip the click id, so we send a hashed email or phone as a backup match.

03

they land on your site

we save the click on your own domain the moment the page loads, along with their first and latest visit source.

captured

visitor_idad_click_idfirst touchlast touchconsent
the fixtracking runs through your main domain, so safari keeps the visitor cookie for 13 months instead of 7 days.

04

they call or fill a form

calls and forms both attach to the same visitor, so no lead loses its ad source.

captured

call_id / form_idvisitor_idemail → sha256phone → sha256
the fixcontact details are hashed before they leave your site, and meta receives one lead event instead of two.

05

a lead lands in your crm

one lead record now owns the whole trail. the first signal goes back to the ad platforms.

sent to

Google AdsMetaRedditTikTokMicrosoft Ads

captured

lead_idvisitor_idad_click_idhashed contactcampaign_id
the fixgoogle and meta both get their own click back, but your report counts each customer once, so two platforms can't claim the same sale.

06

sales qualifies it

every sales stage is reported back, but only qualified leads steer the bidding.

sent to

Google AdsMetaRedditTikTokMicrosoft Ads

each stage, reported

contacted
$0
tracked only
qualified
$75
steers bidding
booked
$0
tracked only
closed
real revenue
reported + sent as value
junk leads get flagged back to the platforms, so the ads stop finding more people like them.

07

they become a customer

revenue joins back to the original click. you see the true cost per customer for every campaign.

sent to

Google AdsMetaRedditTikTokMicrosoft Ads

captured

order_idrevenuelead_idad_click_id
the fixgoogle stops matching clicks after 90 days. long deals are optimized on the qualified signal, and their revenue still lands in your reports.

by day 90 it runs without us. you keep it.

find my leaks
carried forwardcampaign_idad_click_idvisitor_idhashed contactlead_idstagerevenue
01 / 07
i'm interested

how it works

+ 90 days, start to handoff

  1. 01

    audit phase

    weeks 1-2

    find out what is actually happening.

    1. i

      get admin access to all your ad accounts and funnel

      ad platforms, analytics, tag manager, crm, call tracking. admin, not view-only, so nothing stays hidden.

    2. ii

      understand/map current data flows through the funnel. from click to sale.

      we trace every lead from the click to the form, the call, the crm and the sale, and mark each hand-off where data can drop.

    3. iii

      identify leaks

      double-counted conversions, missing click ids, junk leads counted as wins, and spend on searches that never buy.

  2. 02

    implementation phase

    weeks 3-6

    fix it, then prove it works.

    1. iv

      connect all data sources to a single data lake

      this is how we fix tracking. we pool your data from all its different pipes into a single table, then run our data models.

    2. v

      fix tracking

      once all the data is in one place, we work backwards to make sure every tracking id is flowing, then upload results back into their respective ad platforms. that gives us blended cpl and cac, cpl and cac by channel, and a cost-to-profit model to scale your business.

    3. vi

      rebuild campaigns around cpl and cac targets

      bids, budgets and structure built around what a lead and a customer are worth to you, not around clicks.

  3. 03

    final phase

    weeks 9-12

    hand it over clean.

    1. vii

      document changes and data flow

      a written map of what changed, where every number comes from and how it all connects. yours to keep.

    2. viii

      set up new reporting based on cpl and cac

      one report the whole team reads the same way: spend, cpl, cac and revenue, with each customer counted once.

    3. ix

      train your team or fire us

      we hand everything over, documented. add team training if you want it run in-house. then you fire us.

sign me up, julian

pricing

priced by your monthly ad spend. $5k/mo minimum ad spend. you pay the ad platforms directly. no long-term contract.

90-day fix

$5k/mo minimum ad spend

  • tracking audit and fix in weeks 1-2
  • offline conversion uploads
  • wasted spend cut and campaigns rebuilt around your cpl and cac targets
  • weekly cpl reporting
  • documented handoff, then you fire us
monthly ad spendprice3-month total
$5k to $10k$4,000/mo$12,000
$10k to $25k$5,000/mo$15,000
$25k to $60k$7,500/mo$22,500
$60k+quoted on the call

crm or call tracking setup not included if none exists. quoted on the call.

$4,000 - $7,500+/mo

fix my ads before my boss notices

tracking fix only

any ad spend. 2 to 3 weeks.

  • ga4 and google tag manager
  • crm click-id passthrough
  • offline conversion uploads

credits toward the 90-day fix if you upgrade within 30 days.

$5,000one-time

show me where my money is leaking

local business? start with a funnel.

$2,000. a one-page site built to make your phone ring. live in 10 business days. use it as your website or as your ad landing page. credits toward a 90-day fix if you upgrade within 60 days.

make my phone ring

add-ons

team training

always extra. add it to any plan.

your team learns to run the campaigns, the tracking and the reporting, so nothing falls apart after you fire us.

$2,500one-time

fine. take my money.
Julian Roa
julian roa · dallas, tx

about us

led by julian roa: 15 years in performance marketing, on both the client and agency side, with over $200m managed in ad spend across all different markets. selected experience via: williams-sonoma, fanatics, emory healthcare, hamburger helper, comparepower (to name a few).

in performance marketing
15 years
ad spend managed
$200m+
3-month brand campaign led in 2024
$4.6m
these people get it. let's talk.

+ what's next

ready to fix your ads?

book a 30-minute account review. see what's broken before you hire anyone.

stop burning my ad budgetcall 214-810-4182